Should You Use Apollo.io in Japan? Pricing and Data Compared with bacotto (2026)
Apollo.io vs bacotto: pricing (Apollo from $49/seat/month billed annually, bacotto from ¥1,980/month), the kind of data each holds, and which prospects each fits. Apollo for companies and decision-makers; bacotto for local shops and sole proprietors in Japan, including businesses with no website.
Apollo.io is a North American sales platform built around a database of companies and people (decision-makers), with email sequencing and deal management in the same tool. bacotto is a sales-list tool that collects the contact details of local shops and sole proprietors in Japan from an industry and a city. Here is how they compare, based on publicly available information.
Bottom line: choose by who you sell to
- Searching by company attributes and job titles, with email sequencing in the same tool → Apollo
- Selling to local shops and sole proprietors in Japan (salons, restaurants, clinics, professional offices, real estate) → bacotto
- Pitching web design to businesses with no website, or a weak one → bacotto
1. Pricing
| Plan | Price | Allowance |
|---|---|---|
| Apollo Free | $0 | 900 credits/year (granted monthly) |
| Apollo Basic | $49/seat/month (annual) | 30,000 credits/year |
| Apollo Professional | $79/seat/month (annual) | 48,000 credits/year |
| Apollo Organization | $119/seat/month (annual, min. 3 seats) | 72,000 credits/year |
| bacotto Free | ¥0 | 20 records/month |
| bacotto Starter | ¥1,980/month (excl. tax) | 600 records/month |
| bacotto Pro | ¥9,800/month (excl. tax) | 3,500 records/month |
| bacotto Business | ¥29,800/month (excl. tax) | 12,000 records/month |
Apollo counts usage in credits, and different actions consume different amounts, so a simple per-record price comparison isn't meaningful. bacotto counts records pulled, and businesses already pulled that month don't count again.
2. The data each holds
- Apollo: per its website, 240M contacts and 30M companies — company attributes plus decision-makers' contact details
- bacotto: shops and businesses on Google Maps, with email, Instagram, LINE and contact-form URLs taken from each business's own website
- bacotto also classifies each business's web presence (own site / portal listing only / SNS only / none) and flags weak own sites (no https, certificate errors, not mobile-friendly)
3. Which to pick
To reach decision-makers at companies of a certain size, Apollo's filters by industry, size and job title are the right tool. To reach a specific kind of local shop in a specific Japanese city — including ones that only have a Hot Pepper or Instagram page — bacotto fits better. Teams doing both can use each where it's strongest; bacotto exports to CSV.
FAQ
How much does Apollo.io cost?
Per its official pricing page in October 2026: Free $0, Basic $49, Professional $79 and Organization $119 (minimum 3 seats) per seat per month, billed annually. Monthly billing costs more.
Is there a Japanese alternative to Apollo for local businesses?
For local shops and sole proprietors in Japan, bacotto collects them by industry and city. For filtering companies by revenue or headcount, Japanese company databases such as BIZMAPS, SalesNow Lite or Musubu are options.
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